Case study · Technology accessories

Packaging, design and Amazon creatives

that sold out in 3 weeks.

V-Pen had a strong EMR stylus and a plan to sell it on Amazon. RCI solved the packaging, designed the brand and built the Amazon listing creatives, so the product looked premium from the first search result to the unboxing and sold out within three weeks.

V-Pen had a strong EMR stylus and a plan to sell it on Amazon. RCI solved the packaging, designed the brand and built the Amazon listing creatives, so the product looked premium from the first search result to the unboxing and sold out within three weeks.

3 weeks

3 weeks

3 weeks

to sell out

to sell out

1

1

1

team for packaging, design and Amazon creatives

team for packaging, design and Amazon creatives

Close-up of the black V-Pen EMR stylus
Close-up of the black V-Pen EMR stylus

01. Sound familiar?

A great product, not ready for launch

V-Pen’s EMR stylus was built for professionals, creatives and tech fans who need precision. The technology was ready. The brand, the box and the Amazon listing were not, and the category was already crowded.

V-Pen’s EMR stylus was built for professionals, creatives and tech fans who need precision. The technology was ready. The brand, the box and the Amazon listing were not, and the category was already crowded.

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You’re launching a product on Amazon

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Your product is premium, but your brand doesn’t show it yet

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You need the brand, box and listing ready at the same time

02. What made it tricky

Stand out in a crowded Amazon category

On Amazon, shoppers judge a product by its thumbnail, its images and its box when it arrives. V-Pen had to look like the premium choice at every one of those moments, and everything had to be ready together for launch day.

On Amazon, shoppers judge a product by its thumbnail, its images and its box when it arrives. V-Pen had to look like the premium choice at every one of those moments, and everything had to be ready together for launch day.

03. What RCI did

Brand first, then the box, then the listing

We started with the brand: a sleek identity with minimal design and metallic tones. That carried into black and silver packaging with matte and gloss finishes that unboxes like a high-end gadget. Then we prepared the Amazon launch: product and lifestyle photography, videos and A+ content that tell the same premium story on the listing.

We started with the brand: a sleek identity with minimal design and metallic tones. That carried into black and silver packaging with matte and gloss finishes that unboxes like a high-end gadget. Then we prepared the Amazon launch: product and lifestyle photography, videos and A+ content that tell the same premium story on the listing.

01

Brand

Precision, elegance and innovation in one identity.

02

Packaging

Black and silver with matte and gloss finishes.

03

Amazon launch

Listing photos, videos and A+ content.

What we made

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Brand identity & logo

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Premium black and silver packaging

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Amazon listing photography

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Product & lifestyle videos

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Amazon A+ content

Hand sketching on an e-ink tablet with the V-Pen stylus
V-Pen Amazon image: Costs less. Works better.
V-Pen replacement tips compared with a worn tip
V-Pen website shown on a laptop on a desk
V-Pen Amazon image showing compatible tablets and features
V-Pen stylus with tablets and an e-ink notebook

04. What it did for the business

Sold out within 3 weeks

V-Pen’s launch sold out within three weeks. The packaging, the design and the Amazon listing creatives all told shoppers the same thing: this is the premium choice, and they bought it.

V-Pen’s launch sold out within three weeks. The packaging, the design and the Amazon listing creatives all told shoppers the same thing: this is the premium choice, and they bought it.

05. What it saved them

Launch-ready from one team

Right away

Brand, packaging and Amazon content came from one team on one schedule, at a cost the client called very reasonable.

Long term

The brand, box and listing creatives are a finished system V-Pen can reuse for the next run and the next product.

Open UFP Edge contractor sample box with printed board wraps

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