FREE RESOURCE

Retail Launch Checklist

Retail Launch Checklist

Use this list to work backwards from your in-store date. Every retailer is different, so treat the timing as a starting point and confirm the details with your buyer.

6 phases

20 tasks

Starts 12+ weeks before launch

Start the checklist

Start the checklist

Email me the PDF

Email me the PDF

Your launch, counted back in weeksClick a phase to jump to it

FREE RESOURCE

Retail Launch Checklist

Use this list to work backwards from your in-store date. Every retailer is different, so treat the timing as a starting point and confirm the details with your buyer.

6 phases

20 tasks

Starts 12+ weeks before launch

Start the checklist

Start the checklist

Email me the PDF

Email me the PDF

Your launch, counted back in weeksClick a phase to jump to it
12+ weeks out

Lock the facts

0 of 4
How RCI helpsWe read the specs and routing guide with you and turn them into one brief every quote starts from.
10 to 8 weeks out

Structure before artwork

0 of 4
How RCI helpsWe engineer the structure, make the physical sample and recommend the print method for your run.
8 to 6 weeks out

Artwork and approvals

0 of 3
How RCI helpsWe set the color standard, manage proofs and bring a pre-production sample for your sign-off.
6 to 3 weeks out

Production

0 of 3
How RCI helpsWe run packaging, labels, displays and point of sale on one schedule and kit it all by store.
3 weeks out to launch

Delivery

0 of 3
How RCI helpsWe label, palletize and book freight to the DC window, then confirm it arrived.
After launch

Keep it on shelf

0 of 3
How RCI helpsWe plan reorders against real lead times, so the next run lands before the shelf runs out.

Let RCI run it

Want a partner to own this list for you?

RCI handles packaging, displays and print from spec to delivery, with one person accountable for your date.

Call 616 233 0779

Email connect@rcigr.com

Get a quote

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