Case study · Mixer and Alcoholic Beverage

A launch kit for a new market,

sold out in 40 days.

Brewt’s was refreshing its brand, expanding into a new state and launching ready-to-drink margaritas. RCI built one connected retail program, from displays to influencer kits, to help it get placed, get noticed and sell through.

retail activations

40 days

to sell out

01. Sound familiar?

A new product, a new market and a new look

Brewt’s is a Michigan mixer brand known for its natural Bloody Mary and Margarita mixers. After a major refresh, it was expanding into a new state and launching RTD margaritas. It needed reasons for distributors and retailers to bring it in, and retail materials that brought the new identity to life.

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You’re launching into a market where nobody knows you yet

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Your sales team needs tools to sell in and sell through

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Your displays, signage and promo pieces come from different places

02. What made it tricky

Competing with brands that already own the shelf

In a crowded beverage category, Brewt’s had none of the market presence of larger national brands. The new RTDs needed visibility beyond the shelf, materials that were easy to execute, and one partner to manage every piece.

03. What RCI did

One retail system instead of separate pieces

We looked at how Brewt’s would show up across the whole launch, at a price it could afford. Every display, sign and promotional piece was designed to work together, supporting both the mixers and the new RTDs from sell-in to the moment of purchase.

Retail visibility

Displays, signage and in-store tools built to get noticed.

Launch support

Tools that helped distributors, retailers and sales teams buy in.

Brand consistency

One look across RTDs, mixers, activations and promo.

What we made

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Three-tier corrugated displays

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4-foot margarita can standee

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24″ metal on-premise signs

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Can-shaped piñatas

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Branded table-tent holders

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Influencer kits

Brewt’s Mixers display: design render beside the assembled corrugated hutch.

Brewt’s can-shaped Classic Margarita sign mounted inside a cocktail bar.

Four-view concept drawing for a Brewt’s can-shaped piñata, with estimated dimensions.

Brewt’s can-shaped piñata hanging at an outdoor pavilion gathering.

04. What it did for the business

48 activations and a sellout in 40 days

The coordinated program gave Brewt’s clearer sell-in support and stronger visibility with first-time customers. The product sold out within 40 days, giving the brand a strong base for continued retail expansion.

05. What it saved them

One partner for the whole launch

Right away

Displays, signage, promo items and activation kits came from one team, on one schedule and at a price the brand could afford.

Long term

Every piece follows the same system, so the new identity looks the same in every account the brand opens.

Long Road Favorites Pack 8-can cartons stacked on a grocery store endcap

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