Case study · Alcoholic beverage

A speakeasy brand,

built to stand out on shelf.

Blind Tiger Speakeasy Spirits was launching low-ABV, prohibition-style canned cocktails into a crowded market. RCI rebuilt the brand identity, designed the packaging and created the retail materials for its Michigan launch.

Michigan retailers

1 month

from launch to 50 stores

01. Sound familiar?

A new cocktail line in a crowded cooler

Blind Tiger is a startup making prohibition-style canned cocktails. With many brands competing for attention, it needed a look that would catch shoppers’ eyes and show the premium, handcrafted product inside. Michigan was its first test market.

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You’re launching a new drink into a crowded category

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Your packaging doesn’t yet say premium

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You need retail materials for your first market

02. What made it tricky

Nostalgic, but not old-fashioned

The brand had to capture 1920s speakeasy culture while appealing to today’s trend-savvy shoppers. It also needed retail elements that would drive visibility and sales in Michigan without blowing the launch budget.

03. What RCI did

A new identity, packaging and retail kit

We rebuilt the identity around the mystique of the Prohibition era with a contemporary twist, using bright colors and new product photography to break through on shelf. Each of the three core flavors got its own color palette and illustration, plus a variety pack designed for unboxing. Shelf wobblers and blade signs guided shoppers to the product.

Brand identity

Prohibition-era mystique with a modern twist.

Packaging design

Distinct colors and illustrations for every flavor.

Retail elements

Cost-effective wobblers and blade signs.

What we made

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Brand identity

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4-pack cartons for three flavors

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Variety pack

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Product photography

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Shelf wobblers

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Blade signage

Friends toasting with Blind Tiger canned cocktails

Blind Tiger variety pack carton with three canned cocktail flavors

Round Blind Tiger shelf wobbler announcing new ready-to-drink cocktails

Blind Tiger Bee’s Knees 4-pack carton in yellow

Blind Tiger Lavender Margarita 4-pack carton in pink

Blind Tiger Southside Mojito 4-pack carton in green

04. What it did for the business

50 retailers in the first month

Blind Tiger sold into 50 retailers in Michigan in its first month, with a stronger brand perception and a high-impact presence on shelf.

05. What it saved them

Retail materials that fit a startup budget

Right away

Cost-effective shelf wobblers and blade signs gave the launch in-store presence without expensive fixtures.

Long term

A complete identity and packaging system means every new flavor or pack starts from a finished design.

“Working with the talented team at Resource Communications for the launch of our new line of RTD low-ABV spirits Blind Tiger Speakeasy Spirits was an exceptional experience. Their creativity, attention to detail, and professionalism made the entire process seamless and enjoyable. From concept to execution, they understood our vision and brought it to life with precision and flair. We couldn’t be more pleased with the results and highly recommend them to anyone looking for a partner that truly delivers.”

Owner,

Blind Tiger

Previous case study

Brewt’s

Next case study

A new cocktail line in a crowded cooler

Nostalgic, but not old-fashioned

A new identity, packaging and retail kit

Brand identity

Packaging design

Retail elements

What we made

50 retailers in the first month

Retail materials that fit a startup budget

Brewt’s

Michigan Craft Distillers Association