Case study · Craft distilled spirits

A website that speaks

for Michigan’s distillers.

The Michigan Craft Distillers Association (MCDA) needed a website and content that reflected its role supporting Michigan’s craft distillers. RCI built the site and created the content and marketing materials around it.

team for the website, content and print

165

distilled spirit plants in the industry it serves

Michigan Craft Distillers Association website shown on two laptops

01. Sound familiar?

One website, many audiences

The MCDA supports and promotes Michigan’s craft distillers. Its website had to work for distillers, industry stakeholders and consumers looking for local craft spirits, all at once.

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You represent a community or industry, not just one product

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Your website has to serve several very different audiences

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You need content that keeps members and the public engaged

02. What made it tricky

Clear for members, inviting for consumers

Distillers needed quick access to membership, events and advocacy information. Consumers needed a simple way to discover Michigan craft spirits. The site and its content had to do both without feeling crowded.

03. What RCI did

A clear structure, filled with the right content

We built a website with a clear information hierarchy and intuitive navigation, so distillers and consumers can quickly find what they need. We created the content to go with it and carried it into print, with event promotions, save-the-date invitations and informational one-pagers that match the site.

Website

Clear navigation for distillers and consumers.

Content

Copy and visuals that tell the association’s story.

Print collateral

Save-the-dates and one-pagers that match the site.

What we made

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Website design & development

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Website content

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Event promotions

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Save-the-date invitations

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Informational one-pagers

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Distillery trail poster

MCDA informational one-pager on a wooden table

Northwest Michigan distillery trail poster with map and QR code

04. What it did for the business

A stronger presence for Michigan’s craft distillers

The new website and content made it easier for members and consumers to connect with Michigan’s distilling community, an industry of 165 distilled spirit companies.

05. What it saved them

One team for the site and everything around it

Right away

The website, its content and the print materials came from one team, so everything launched looking and sounding the same.

Long term

With a clear site structure in place, new events and member news slot in without redesigning anything.

“The new branding and website have truly elevated MCDA’s presence in the craft spirits industry. It perfectly captures our mission while making it easier for members and consumers to connect with Michigan’s distilling community.”

Jon O'Connor - President,

Michigan Craft Distillers Association

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